A press release is a news statement companies write and distribute to attract interest from media outlets and customers about new product releases.
74% of journalists expressed a desire for more press releases from professionals, highlighting their importance in media communication.
Writing an effective press release involves a strong headline, publication date, and a detailed explanation of the news, emphasizing the credibility of quotes.
Press releases are crucial in SaaS B2B marketing for gaining media coverage and presenting the brand positively to potential customers.
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