"In the early days of any business, most founders wear too many hats. You're the product lead, marketer, customer service rep and ops manager - sometimes all in the same afternoon. I've been there. When I was launching my first AI startup, I was writing code, answering support tickets, hacking on SEO and trying to figure out Google Ads at night. Every time I jumped from one thing to another, I paid a tax: ramp-up time, mental fatigue, missed details."
"I took a real swing at it. I set up campaigns, followed Google's recommendations and even tried Performance Max. One day it would "work," the next day I'd spend $90 to make a $24 sale. Whether you're running a SaaS tool, an ecommerce store, or a local service business, paid ads can become a black hole. The learning curve is steep, the platform is opaque by design and Google is always nudging you to spend more so the algorithm can "learn.""
Founders often wear too many hats early on, combining product, marketing, customer service and operations tasks and incurring ramp-up time, fatigue and missed details. Functions with steep learning curves, low core relevance to product or customer experience, and high cash-burn risk warrant outsourcing. Paid search is an early outsourcing candidate because the platforms are opaque, the learning curve is steep and missteps burn budget; brief experimentation helps understand vocabulary before handing off to a specialist. Social media management can backfire if outsourced without clear controls, access limits and quality safeguards, leading to poor content and reputational risk.
Read at Entrepreneur
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