In the early days of any business, most founders wear too many hats. You're the product lead, marketer, customer service rep and ops manager - sometimes all in the same afternoon. I've been there. When I was launching my first AI startup, I was writing code, answering support tickets, hacking on SEO and trying to figure out Google Ads at night. Every time I jumped from one thing to another, I paid a tax: ramp-up time, mental fatigue, missed details.