""Whole ecosystems of interactions can be fabricated out of digital cloth, stoking-and in some cases, completely manufacturing-discourse around an artist.""
""We can drive impressions on anything at this point. We know how to go viral. We have thousands of pages.""
""Blaming Geese for hiring a TikTok marketing firm is like blaming a cereal brand for paying for shelf space at eye level.""
Geese, a Brooklyn-based Gen Z band, is gaining attention and comparisons to predecessors like the Strokes. Their rise has sparked suspicion, as they hired Chaotic Good Projects for digital marketing campaigns. These campaigns create social media profiles and content to boost the band's visibility. The marketing firm claims to know how to go viral, leading to discussions about whether such strategies constitute a psyop or label Geese as an industry plant. Despite skepticism, the band's previous projects existed before the agency's involvement.
Read at Fast Company
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