Roccaraso's mayor, Francesco Di Donato, has responded to an overwhelming influx of tourists—over 10,000 from Naples—by restricting the number of buses allowed to enter the ski resort on weekends. Prompted by social media posts from TikTok star Rita De Crescenzo, the arrival of 260 buses caused severe congestion and left the resort cluttered with rubbish, angering local residents. The mayor emphasized the need to protect the local community and maintain order, hinting at more drastic measures if conditions do not improve, while also rejecting accusations of discrimination against Neapolitans.
The influx of over 10,000 visitors from Naples led to severe overcrowding and sparked a crackdown on day-trippers by Roccaraso's mayor to protect residents.
Mayor Francesco Di Donato announced new regulations limiting tourist buses to 100 on weekends, highlighting the necessity of balancing tourism with local safety and cleanliness.
The sudden arrival of 260 buses filled with visitors resulted in disappointment among residents as trash littered the area, prompting mayoral concern.
TikTok influencer Rita De Crescenzo's posts drew massive crowds to Roccaraso, showcasing the immediate impact of social media on tourism dynamics.
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