Brands spend MILLIONS on pay per click ads on Amazon alone. They'll have to leave the Amazon marketplace, which would negatively affect Amazon sales. If the clicks to a website come from ads but don't result in a purchase, that impacts metrics known as click-through rates and conversion rates.
Making Amazon an unprofitable sales channel for big brands will force them out of the marketplace. Short term, Amazon will win on ad spend, but if big brands left the platform entirely, it would pack a punch long term.
Filling carts with items to never purchase can cost companies money and disrupt their marketing strategies. @clicksnothits endorsed this approach, emphasizing the potential impact of abandoned carts on businesses.
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