"You're calling plays, reading the field, and earning trust every inning - it's not much different from leading a marketing team."
"My mom showed me what it means to build something of your own,"
"My dad showed me how to stand tall when things get tough. Those two perspectives became the backbone of how I work."
"but it forced me to learn fast and stay adaptable. Every client became a case study in what connects people to experiences."
Katherine Rosecrans developed leadership through varsity softball, learning teamwork, game strategy, and trust-building. Academic achievement and DECA leadership reinforced business and problem-solving skills. Parental influences combined entrepreneurial creativity with resilience and service, shaping professional values. A move to Chicago prompted launching an independent marketing company focused on restaurants, bars, and lifestyle brands. Work emphasized storytelling, brand identity, and customer experience to create authentic emotional connections. Rapid adaptation and treating each client as a learning opportunity guided growth and refinement of strategies that link hospitality offerings to memorable guest experiences.
Read at Business Matters
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