Lancome 'Accidentally' Sent PR Packages to the Wrong People. It Was a Brilliant Marketing Move

"Monica Kieu, a plastic surgeon and content creator, opened a Lancôme package addressed to Zoe Saldaña, expressing surprise at the mix-up and humorously offering to return it."

"Lancôme's marketing stunt involved sending packages to influencers and celebrities, leading to viral content as recipients shared their experiences on social media."

"Demi Moore and Zoe Saldaña encouraged recipients of the misaddressed packages to keep them, with Moore humorously stating, 'Finders keepers.'"

Lancôme sent PR packages to over 1,000 recipients, including content creators, but addressed them to actresses Demi Moore and Zoe Saldaña. Content creator Monica Kieu received a package meant for Saldaña and shared her surprise on TikTok. The brand acknowledged the mix-up, which was later revealed to be a marketing stunt. Other celebrities also received similar packages, and both Moore and Saldaña encouraged recipients to keep the items. The campaign successfully went viral, with significant views on social media posts.

Read at Inc