"So previously, you either did e-commerce or in-person. Right now, we essentially not only offer the space, but also the operational services for brands, if they're a local brand, [to] sell to a global audience through live stream."
"August saw the potential during his decade-plus in China, where he became one of the first Westerners to connect with Chinese social media audiences. He noticed selling products via livestreams 'absolutely skyrocket,' and became enamored with the new age of entrepreneurs."
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