""I am thrilled to announce today that we have hired Antonio Lucio to be our new chief marketing officer. Sheryl, Gary (Briggs), and I have worked hard on finding the best person for this role, and we're excited to say that we've found him. "Antonio will join us from HP, where he led their marketing team for three years. Before that he was the CMO at Visa and at PepsiCo.""
"Lucio spent over three years as the computer manufacturer's chief marketer. Among his most noted impacts on the company: raising the company's valuation over 50%, re-framing the company's message after HP split into separate B2B and B2C operations, and taking a proactive approach to drive agency partners (and other companies) to take up diversity and inclusion pledges. He also drove the diversity push for the tech company, with a noted campaign that highlighted HP's internal diversity pledge."
Antonio Lucio joins Facebook as chief marketing officer after leading HP's marketing team for over three years. At HP he helped raise the company's valuation by over 50%, reframed the brand message after the HP split into separate B2B and B2C operations, and led proactive efforts to get agency partners and other companies to adopt diversity and inclusion pledges. Lucio also drove a diversity campaign highlighting HP's internal pledge and support for the Free the Bid initiative. Prior executive roles include C-suite marketing positions at Visa and PepsiCo. Chris Cox described the hiring as occurring at an inflection point and praised Lucio's principled leadership and focus on authentic global brands and diverse teams. Lucio said purpose and impact have guided his career and that he is honored to join Facebook and support its evolution.
Read at The Drum
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