"Key stat: 68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax, compiled by Sensor Tower. Beyond the chart: ReelShort, one of the top microdrama apps, saw 45.4% YoY user growth in September, according to a Similarweb report. The US accounted for nearly half (49%) of microdrama in-app revenues in Q1 2025, according to a July Sensor Tower report."
"Beyond the chart: ReelShort, one of the top microdrama apps, saw 45.4% YoY user growth in September, according to a Similarweb report. The US accounted for nearly half (49%) of microdrama in-app revenues in Q1 2025, according to a July Sensor Tower report. Use this chart: Marketers can use this chart to embrace microdramas as an extension of social media, and reach their shared audiences through short-form storytelling. Related EMARKETER reports: Methodology: Sensor Tower estimates."
68% of US ad spending by microdrama apps went to social networks from January through September 2025, based on Sensor Tower’s compilation of reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax. ReelShort recorded 45.4% year‑over‑year user growth in September, per Similarweb. The United States generated nearly half (49%) of microdrama in‑app revenues in Q1 2025. The January–September 2025 ad allocation signals heavy investment in social network placements by microdrama publishers. Marketers can leverage microdramas as an extension of social platforms to reach shared audiences with short‑form storytelling. Sensor Tower estimates inform the methodology.
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