Marketing
fromEMARKETER
1 day agoMicrodramas bank on social ads to drive growth
68% of US microdrama app ad spending went to social networks from January to September 2025.
In a movie you have a couple hours to spend with the characters, in these spots you only have a few seconds to get invested and start rooting for them. So each one needed a perfect micro performance, timed flawlessly with the camera movement, and music doing the right thing at the right moment for it all to work.