"By teaming up with Betches, we're creating content that bridges the NFL and culture in a way that resonates with their audience's unique perspective," said Anna DeLucia, the NFL's senior manager of business development and strategic investments.
"The NFL will provide Betches access to its tentpole events, including the Super Bowl and NFL Draft, so that Betches can create and produce new and dynamic content spanning original video series, social and digital campaigns, and interviews with athletes and talent."
"In 2023, Betches Media was acquired by U.K.-based LBG Media, owner of viral-content brand LADbible. Earlier this year, Betches launched Betches Sports, described as a space for female sports fans that highlights all sports and the culture behind them."
"Betches Sports gives us a new specialized second-screen experience," said Aleen Dreksler, CEO and co-founder of Betches Media.
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