This industry is obsessed with yesterday, the romance of the commercial - the 'big idea' - and obsessed with tomorrow, like VR, virtual influencers and AI. And [the industry] just sucks at today. My hot take is that this industry is atrocious at marketing for today. And we have to get our act together, because our clients are losing market share.
Marketers at large really ought to be looking to highly regulated industries like finance for the blueprint on how to stay prepared, because we have the regulator grading our homework, so we have to get it right. If I had this job elsewhere, that's what I would be obsessing about: What are the finance companies doing? What are the insurance companies doing? What are the pharmaceutical brands doing?
Using AI for the sake of using AI is a pitfall that we can all fall into. On some level, you do have to just get in there and play. But really thinking about what your strategy is and how AI lines up behind that strategy [is crucial] - instead of trying to create a bespoke AI strategy that's just [added] on top of whatever.
Collection
[
|
...
]