AppsFlyer's annual report reveals significant trends in mobile app marketing from the past year, highlighting a substantial increase in user acquisition ad spend and revenue. Notably, non-gaming apps benefited from advanced monetization tactics, achieving a nearly 20% growth in in-app purchases, while gaming apps saw mixed results. In 2024, the finance and travel sectors emerged as key areas of growth. Anticipations for 2025 point toward greater convergence between gaming and non-gaming industries, enhanced monetization strategies, and a shift towards personalized marketing through owned media technologies.
"Last year was a decisive year for the app economy, as the data shows not just spend increases, but continued maturity and nimble creativity from marketers."
"In 2025, we expect further integration of gaming and non-gaming sectors, refined monetization strategies, and greater adoption of owned media technologies like deep linking."
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