"Pinterest has shared some new tips for marketers looking to tap into the 2026 Back-to-School period, in order to ensure that you have your plans in place ahead of the shopping season. Yes, we're talking post-holidays, Back-to-School, which still feels like a long way off. But as Pinterest notes: "On Pinterest, back-to-school planning starts as early as October. Here, people build lists, save inspiration and make shoppable plans. In fact,"
"outbound clicks grew 17% during last year's back-to-school season - a sure sign Pinners take action when inspired." Pinterest also advises marketers to keep testing and measuring their results, so by the time shoppers are really moving to take action, your campaigns will be fully tuned up and ready to go. And with 578 million monthly actives, who come to the platform with high shopping intent, it could end up being your secret weapon this season."
Pinterest users begin Back-to-School planning as early as October, creating lists, saving inspiration and making shoppable plans. Outbound clicks rose 17% during last season, indicating strong shopper action after inspiration. Marketers are advised to test and measure campaigns well before peak shopping to ensure readiness when shoppers act. The platform's 578 million monthly active users exhibit high shopping intent, making Pinterest a potent channel for Back-to-School campaigns. Early planning, continual optimization, and leveraging Pinterest's intent-driven audience can improve campaign performance and conversion during the Back-to-School period.
Read at Social Media Today
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