Figs' 'I am a Nurse' campaign highlights 11 real nurses, sharing their diverse stories, specialties, and backgrounds to showcase the true heroes in healthcare.
The brand's in-house developed campaign aims to garner public appreciation for nurses through Times Square billboards, ads, and ringing the bell at the New York Stock Exchange.
In addition to the campaign, Figs offers an ambassador program with initiatives like free therapy sessions and community events to support healthcare professionals facing unique challenges.
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