Reddit's Ads Biz Is Surging, But It's Still The Runt Of The Social Media Litter | AdExchanger
Briefly

from AdExchanger7 months ago
Reddit reported $253 million in Q2 ad revenue, with its ads business driving overall revenue to increase by 54% YOY, indicating the platform's strong growth potential.
AdExchangerhttps://www.adexchanger.com/platforms/reddits-ads-biz-is-surging-but-its-still-the-runt-of-the-social-media-litter/
Until Reddit's ad revenue exceeds $2 billion annually, it remains less competitive compared to peers like YouTube, TikTok, Instagram, and Facebook, highlighting the catch-up journey it still faces.
AdExchangerhttps://www.adexchanger.com/platforms/reddits-ads-biz-is-surging-but-its-still-the-runt-of-the-social-media-litter/
Reddit saw a surge in advertiser activity in Q2, with mid-market and SMB advertiser spend growing by 50% YOY, boosted by stable demand across multiple sectors and strong international revenue growth.
AdExchangerhttps://www.adexchanger.com/platforms/reddits-ads-biz-is-surging-but-its-still-the-runt-of-the-social-media-litter/
The platform's focus on user base expansion and appealing to performance advertisers, along with partnerships with major ad agencies, are key strategies to bridge the gap with larger social media ad platforms.
AdExchangerhttps://www.adexchanger.com/platforms/reddits-ads-biz-is-surging-but-its-still-the-runt-of-the-social-media-litter/
Read at AdExchanger
#reddit #ad-revenue #social-media-platforms #advertising-growth #market-competition
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