In the lead up to a ban on TikTok, other video apps like RedNote and Clapper surged in popularity, indicating a potential shift in user preferences.
The surge of new users indicates that prior to TikTok's restoration, American users evidently signaled a preference for RedNote over Instagram Reels, reflecting deeper market shifts.
With TikTok still not widely downloadable in app stores, alternatives like RedNote have capitalized on the situation, catapulting to the top of app charts.
Bluesky, despite also benefiting from the TikTok ban, couldn't maintain its top position but still saw user growth, showcasing the shifting landscape of social media.
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