Reese's created a 15-second advertisement promoting its collaboration with Oreo in response to Taylor Swift's new album announcement. The advertisement, completed in less than 24 hours, highlights the brand's orange packaging that resonates with Swift's album theme. Supported by a YouTube masthead, TikTok, and Instagram posts, Reese's emphasizes the importance of quick adaptability in marketing. The partnership with the podcast 'New Heights,' co-hosted by Travis Kelce—Swift's partner—enhanced visibility as Swift's sharing led to substantial viewership for both the podcast and the ad.
Reese's has launched a marketing campaign featuring a 15-second ad that connects its iconic orange packaging to Taylor Swift's new album, 'The Life of a Showgirl.'
The swift creation of the ad, made in under 24 hours, highlights marketers’ focus on agility and leveraging timely cultural moments.
With over 14 million views in two days, the 'New Heights' podcast episode featuring Swift significantly boosted Reese's ad visibility, which garnered over 3.6 million views as well.
The campaign was supported by a day-long YouTube masthead placement, social posts on TikTok and Instagram, and connects television buys.
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