"In the Shopify survey, young adults (25-34) reported that they will be increasing their Black Friday spending, with 28% planning to spend more this year and 55% aiming to finish their shopping by the end of November."
"A notable trend included how valuable 'free shipping' was to shoppers. The perk would influence 47% of consumers if offered, much higher than when a company provides 'a great customer experience' (31%) or 'loyalty schemes' (20%)."
"Of the 35 to 44 age group, 85% reported having clear brand preferences. Younger shoppers ages 18 to 24 were more influenced by recommendations on social media."
"For those who aren't shopping on Black Friday, 65% reported doing most of their holiday shopping between October to December, while 23% percent were found to start shopping for the holidays in June."
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