Licensed dispensary owners must prioritize Google Maps to maximize visibility and foot traffic. With 46% of Google searches being local and 76% of "near me" searches resulting in store visits within 24 hours, being present in the Maps Pack is crucial. Dispensaries need to ensure accurate information, appealing photos, and robust reviews to attract customers who often make quick decisions based on the first few results. Managing online reputation and updating business details across multiple platforms can significantly improve customer visits and conversions.
46% of all Google searches are local. 76% of "near me" searches lead to a store visit within 24 hours, making Google Maps essential for cannabis retail.
If you're not feeding Google the right information, you're invisible when it matters most, particularly when customers are searching for dispensaries nearby.
Showing up in the 'Maps Pack' can make or break a dispensary's monthly revenue, as the top 3 Google Maps results receive 93% of the clicks.
A one-star increase on Google Reviews can mean up to 44% more conversions, emphasizing the significance of online reputation for foot traffic.
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