People often use the terms "tactics" and "strategy" interchangeably; however, they have distinct differences: strategy outlines overarching goals, while tactics are actionable steps to achieve these.
In business, tactics are specific, short-term actions like social media partnerships or loyalty programs that support the broader strategic goal of engagement and growth.
Good strategies align with core values, ensure cohesive decision-making across teams, and remain adaptable, allowing businesses to pivot tactics without straying from their long-term vision.
Strategic plans are more rigid, developed for long-term objectives, while tactical plans are flexible, adapting to changing conditions or outcomes in pursuit of broader goals.
Collection
[
|
...
]