"The mascot is beloved as one of the best in sports - and it continues to push the brand forward with brilliant marketing that makes Oregon steal the spotlight. It's not just a silly social media campaign - it's apart of a bigger plan that is extremely "shareable" on social platforms to make Oregon's brand even better well known. The impact reaches ticket sales, recruiting, transfer portal and even University applications."
"In the first cover, The Duck does his best Hemsworth brother impersonation in a white tank top and a pair of green and yellow tie dyed briefs. The colorful underwear is very much a nod to the tie dye jerseys Oregon will wear for their Grateful Dead game theme. The fake magazine, called "QT", a riff on men's magazine "GQ", is labeled as the "Icon of the Year" issue."
"The next spoof magazine posted by the university is a parody of mogul Kim Kardashian's iconic PAPER Magazine, where the businesswoman posed in a black dress with champagne in one hand popping off over her head and into a glass situated on her butt. Using his white duck tail, the Duck spoofed Kardashian with a plastic stadium cup and a bottle of unlabeled soda pop."
The University of Oregon posted three faux magazine covers featuring The Duck to social outlets beginning Wednesday morning to promote an upcoming Grateful Dead tribute football game against Wisconsin at Autzen Stadium. The campaign spoofed GQ with a "QT" cover showing The Duck in a white tank top and tie-dyed briefs matching the team's jerseys. A parody of PAPER Magazine showed The Duck using his white tail and a plastic stadium cup in a champagne-popping pose. A third cover mimicked Time's Person of the Year. The campaign aims to amplify Oregon's brand, increase shareability on social platforms, and influence ticket sales, recruiting, transfers and applications.
Read at Oregon Ducks On SI
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