"You've already set the groundwork back in October [when many brands set their annual marketing budgets]. This is that 'come to Jesus' moment of, 'You committed to me a million dollars. What are we doing this year?'" - Mark Wagman, MediaLink.
"The thing I think that will happen this year is you'll see AI embedded into all the technologies to make things much more personal, to make them more consumer-friendly and make them more interaction-aware, contextually aware, to improve the experience for users." - Brian Yamada, VML.
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