The YouTube algorithm is all about helping its users find the most relevant content as easily as possible. YouTube's entire goal is to increase customer retention and keep its users watching videos for as long as they can.
Since 2015, YouTube has optimized for viewer satisfaction by surveying users to gauge their feelings about the content, helping the algorithm recommend the most satisfactory videos.
YouTube determines satisfaction by sending out millions of surveys monthly, monitoring user clicks on 'Not interested,' and analyzing likes, dislikes, and shares on videos.
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