In recent months, Trivago has been demanding higher commissions from advertisers, which led to Destinia ceasing its collaboration with the metasearch company. Trivago's CEO acknowledged that they weren't diligent enough in monitoring the monetization from advertisers, and the company has revised its policy to ensure minimum monetization expectations in its marketplace.
Trivago's revenue has faced a continuous decline, with a 7% drop to $156 million in the third quarter, marking the sixth consecutive quarter of revenue decreases. This decline is attributed to changes in Google's advertising formats and a shift of online travel agencies away from the meta channel.
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