The 'Are You Packing Plastic?' campaign sought to address the surprising discovery of microplastics in 80% of tested penises by engaging men in environmental action. Aimed at combating the stereotype that environmental concerns are feminine, the campaign creatively spoofed iconic Calvin Klein advertisements. It featured provocative messages designed to spark dialogue among men about their role in addressing pollution. Despite the campaign's innovative approach, it failed to gain traction on LinkedIn, raising concerns about the platform's effectiveness for important conversations.
Our campaign aimed to confront the alarming findings that microplastics were found in 80% of tested penises, prompting a critical conversation about environmental impact.
We targeted the masculine demographic by subverting traditional Calvin Klein advertisements, using provocative imagery to question societal perceptions of masculinity and environmentalism.
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