Hims & Hers Health is pivoting from its original focus on male-centric products like hair-loss and erectile dysfunction treatments to include weight-loss drugs targeted at both men and women. Their upcoming Super Bowl advertisement conveys a dark message, suggesting that societal systems keep individuals unhealthy. The company is reframing its identity in a climate where health concerns extend beyond traditional male anxieties to a more comprehensive discussion on health and wellness, indicating a shift in their marketing strategy amid changing consumer sentiments.
A disembodied voice warns: "This system wasn't built to help us. It was built to keep us sick and stuck."
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