"According to GroundTruth's first-party visitation data, dining out remained one of the most stable and consistent consumer behaviors in the United States in 2025. Even in a year marked by unknowns, people still showed up for their favorite fast casual spots, cafes, QSRs and fine dining restaurants."
"In fall 2025, we observed an immense rise in store visitation among dining brands on our ad platform versus winter of 2024-2025. Fast Casual: +53.8% Quick Service: +49.9% Casual Dining: +43% Premium Service: +43.8%."
"A 40% to 50% swing upward in foot traffic presents tremendous opportunities for brands who time their ad campaigns and promotions. By understanding when people are most likely to take action, brands can optimize their strategies to drive real-world foot traffic."
In 2025, dining out was a consistent consumer behavior in the U.S., with 64 million restaurant visits measured. Seasonal changes significantly impacted foot traffic, with notable increases in fall compared to winter. Fast casual dining saw a 53.8% rise, quick service 49.9%, casual dining 43%, and premium service 43.8%. These patterns reflect structural demand drivers like sports events and holidays. Brands can leverage these insights to optimize advertising strategies and promotions, capitalizing on peak dining times to enhance foot traffic.
Read at www.restaurantdive.com
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