Generational labels oversimplify and stereotype diverse behaviors, missing the complex influences that shape people's values and choices in today's market.
As a researcher, I find that there's little or no supporting evidence for generational labels, which have become a lazy stereotype without depth.
Pew Research Center reported that generational research is cluttered with content often resembling marketing mythology rather than actual research.
A growing chorus of criticism surrounding generational labels has emerged, as academics have urged for a more nuanced approach to understanding differences.
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