Disillusionment drives many professionals out of marketing, exacerbated by ineffective systems and metrics that no longer align with meaningful outcomes. One in four newsletter unsubscribers have left marketing altogether, emphasizing a growing sense of burnout. Success is increasingly measured by superficial metrics like impressions and clicks. Marketers often struggle with unclear results that fail to reflect true performance, leading to demoralization. The traditional role of marketing, once central to strategic decisions, has diminished, leaving professionals feeling undervalued and disconnected from their work's impact.
One in four people who unsubscribe from his newsletter say they've left marketing altogether, a reflection of the disillusionment faced by marketers today.
Marketers are burning out not due to personal weaknesses but because the systems in place are fundamentally broken and fail to measure true success.
No one knows what’s working or why, with success measured in surface metrics like impressions and clicks instead of real outcomes.
The disconnect between expected results and provided KPIs leads to demoralization, as marketers realize their efforts may not contribute meaningfully.
Collection
[
|
...
]