The rise of kidfluencers has sparked debates about the blurred lines between play and labour, independence and control, privacy, profit, and online success.
In a 2023 survey, children aged 8-12 showed a preference to become YouTubers (29%) over astronauts (11%), reflecting the impact of social media aspirations.
The phenomenon of toy unboxing has created a massive industry, generating substantial revenue and captivating global audiences, while raising questions about its implications.
YouTube's popularity has turned toy unboxing into one of the highest-earning genres, drawing the attention of advertisers keen to target younger demographics.
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