In 2024, TIME and Statista introduced the World’s Best Brands list, relying on extensive consumer surveys in the U.S., India, and Brazil to assess various brand metrics.
The research included responses from 13,500 consumers in Brazil, evaluating key brand attributes such as awareness, social engagement, likability, usage frequency, and customer loyalty.
A total of 66 categories were examined, with the top 5 brands from each identified, showcasing both domestic and international brands in the Brazilian market.
This inaugural initiative by TIME and Statista aims to provide insights into global brand perceptions, celebrating excellence in branding across different sectors.
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