In 2024, TIME and Statista launched the inaugural list of the World's Best Brands based on extensive consumer surveys, enhancing brand visibility globally.
A comprehensive survey of 13,500 consumers in India assessed key factors including brand awareness, social buzz, likability, usage, and loyalty to determine the best brands.
The survey aimed to reflect a holistic view of brand perception, leading to the selection of the top five brands across 66 different categories.
This method marks a significant step in understanding consumer attitudes towards brands, revealing preferences that span both local and international markets.
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