"Over the past 25 years, the evolution of the internet, the rise of devices, and now have radically transformed how we connect, communicate, and create," said Kaare Wesnaes, head of innovation at Ogilvy North America. "These shifts have made advertising more immediate, data-driven, and interactive. The next 25 years will take us even further into hyper-personalization, with AI-driven interfaces enhancing every facet of the industry—from strategy to execution."
"Marketing was always a one-way conversation: brand to consumers," said Kerry Tucker, co-president VIRTUE Worldwide. "In the last 25 years, the introduction of social media has forever changed marketing to be a two-way conversation."
As we enter 2025, we asked marketing leaders what they considered were the biggest changes over the last 25 years and where they would like to see the industry be by 2050.
The new tech has not only upended consumer habits, but it has also reinvented how brands and marketers can connect with those consumers, particularly through social media.
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