3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms | AdExchanger

Rising levels of invalid traffic and made-for-advertising sites increase ad costs. The ANA report noted MFA sites account for 15% of ad spend, with 20% of programmatic auctions from MFA publishers.

To avoid ad exchanges' high take rates, consider SDK-less mediation platforms like Amazon TAM (2.5% cut) or UAM (10%). It's crucial to diversify exchanges and test for optimal spend.

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