"Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same dollars. In that context, the most practical use of AI is not a moonshot, but a set of clear fixes to everyday bottlenecks that slow teams down and drive costs up."
"This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today is that Artlist AI, including image, video and voice generators, turns AI from a novelty into a reliable production system. When you use AI to streamline your workflow instead of chasing hype, you ship more creative, stay on brand and make decisions based on real performance data."
Marketing budgets remain flat at roughly 7.7% of company revenue while expectations and output demands continue to rise. Practical AI applications focus on fixing everyday bottlenecks rather than pursuing moonshots. Artlist AI provides image, video, and voice generation capabilities that convert AI into a reliable production system. Using AI to streamline workflows increases creative throughput, preserves brand consistency, and enables decisions grounded in performance data. Short-form video delivers strong ROI, and AI accelerates production by enabling script-to-screen speed, rapid concept auditions, and automatic aspect-ratio and variation generation for faster A/B testing and scaling.
Read at MarTech
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