fromClickUp1 week agoTop 10 Marketing Budget Software to Track Spend in 2025Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.Marketing tech
Media industryfromDigiday4 weeks ago'A conscious decision': Agencies still choose to go to Cannes amid economic uncertaintyDespite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
fromThe Drum1 month agoMarketing techAs CMO belts tighten, agencies are turning again to outcome-based pricing
fromThe Drum1 week agoMarketing techNo admin fees, value-based models, guaranteed results: A new era of agency contracts
Media industryfromDigiday4 weeks ago'A conscious decision': Agencies still choose to go to Cannes amid economic uncertaintyDespite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
fromThe Drum1 month agoMarketing techAs CMO belts tighten, agencies are turning again to outcome-based pricing
fromThe Drum1 week agoMarketing techNo admin fees, value-based models, guaranteed results: A new era of agency contracts
Marketing techfromMarTech1 month agoCMOs brace for cuts as marketing budgets stay flat | MarTechCMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
Marketing techfromAdweek1 month agoMarketing Budgets Remain Constrained Amid Economic UncertaintyCMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Media industryfromExchangewire2 months agoIPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four YearsMarketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.
Media industryfromWWD4 months agoBrands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromDigiday2 months agoMarketing techCMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
Media industryfromWWD4 months agoBrands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromDigiday2 months agoMarketing techCMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
Marketing techfromDigiday4 months agoRise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
