Brands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
IPA Bellwether Q3 2024: Caution PrevailsUK companies paused marketing budget increases due to uncertainty, marking the first halt in 14 quarters amidst a backdrop of shifting economic sentiment.
Brands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
IPA Bellwether Q3 2024: Caution PrevailsUK companies paused marketing budget increases due to uncertainty, marking the first halt in 14 quarters amidst a backdrop of shifting economic sentiment.
Rise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
The economic sun is shining, but is your e-commerce strategy beach-ready?Marketing budgets are at the best health in a decade, reflecting optimism in the industry amid changing performance marketing strategies.
Not All Performance Marketing Tactics Are Created EqualMarketers facing budget constraints must spend wisely to achieve KPIs effectively.CPG marketers struggle with trade spend allocations and uncertainty about advertising effectiveness.
Rise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
The economic sun is shining, but is your e-commerce strategy beach-ready?Marketing budgets are at the best health in a decade, reflecting optimism in the industry amid changing performance marketing strategies.
Not All Performance Marketing Tactics Are Created EqualMarketers facing budget constraints must spend wisely to achieve KPIs effectively.CPG marketers struggle with trade spend allocations and uncertainty about advertising effectiveness.
Events marketing is set to be a key growth area for 2025Events marketing growth exceeds modest increases in other sectors, emphasizing the value of live engagements.
IPA Bellwether Q1 2024: Budget Growth Remains StrongDespite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion.
Events marketing is set to be a key growth area for 2025Events marketing growth exceeds modest increases in other sectors, emphasizing the value of live engagements.
IPA Bellwether Q1 2024: Budget Growth Remains StrongDespite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion.
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.
Stop defending your marketing budget - start proving its value | MarTechMarketing's budget cut isn't the crisis; it's a crisis of imagination and redefining marketing's role in driving revenue.
What experts are predicting for Sunday's Patriots-Jaguars gameInsurance companies are prioritizing marketing over lowering premiums amidst rising costs for consumers.
Attributing Marketing Expenses by ChannelMarketers should attribute both revenue and expenses to promotional channels for accurate performance analysis.
Pinterest forecasts downbeat revenue as competition grows; shares slump By ReutersPinterest forecasts Q3 revenue below expectations due to tough competition & reduced marketing budgets.Pinterest's Q2 revenue surpasses estimates as global MAUs increase.Revenue rose 21% to $853.7 million; profit per share increased from 21 to 29 cents compared to last year.
Social Media Platforms That Make The Most Money For Creators - Money DigestInfluencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content.
Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savingsBrands are collaborating with multiple influencers to increase audience reach and authenticity.
Social Media Platforms That Make The Most Money For Creators - Money DigestInfluencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content.
Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savingsBrands are collaborating with multiple influencers to increase audience reach and authenticity.
CMOs enter 'era of less' as budgets plunge below pre-pandemic levelsCMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency.
How marketers are investing in games: IAB PlayFronts | MarTechGaming marketing budgets are increasing, signaling industry growth.86% of marketers invested in gaming see its importance growing, with many planning to increase spending in the future.
Council Post: Why Marketers Aren't Creating The Content They Know They Need-And How They Can StartMarketers prioritize traditional advertising over authentic content despite knowing its importance.Consumers trust authentic content created by real people more than traditional ads.
How martech vendors can navigate the slow death of net-new deals | MarTechMartech industry growth is slowing, with companies focusing on incremental improvements rather than major investments.