#marketing-budgets

#marketing-budgets

Rising input costs and tariffs force CPG brands to raise prices while flattening marketing spend, requiring more efficient advertising and reduced percent-of-sales budgets.

Marketing budgets are increasing, signaling a positive shift in confidence despite ongoing economic concerns.

Agencies are adapting to tighter budgets by changing their pricing and performance models.

There is a mixed outlook on marketing budgets, prompting agencies to reconsider their strategies.

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.

CMOs face budget constraints, requiring smarter strategic thinking and pricing adjustments from agencies.

CMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.

Marketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.

Retail media spending is declining slightly as brands become more selective.

Other marketing channels are seeing increased budget allocations compared to retail media.

Brands are cautious in their retail media investments amid rising costs.