The article discusses how big brands employ various psychological marketing tactics to drive consumer spending. It highlights seven techniques, including charm pricing—prices ending in .99—and deceptive discounts that create illusions of savings. Scarcity tactics, like urgency messages, prompt impulse buys, and decoy pricing manipulates perceptions of value by making cheaper items appear more attractive. Recognizing these strategies can empower consumers to make informed purchasing decisions instead of falling prey to manipulative marketing.
Big brands don't just sell products. They sell illusions, emotions and urgency - anything to keep money flowing. From psychological nudges to pricing games, some marketing tactics are designed to make spending feel like a smart decision.
Prices ending in .99 or .95 aren't random. Dropping even just a penny makes the price seem like a significantly lower number, and as reported by NetSuite, research has shown that this can increase sales.
Messages create a sense of urgency, making shoppers rush to buy before thinking a purchase through. But the reality is that stock levels can be manipulated and fake countdown timers can be used.
This trick, called decoy pricing, steers shoppers toward what brands want them to buy by making an overpriced item look like a bargain in comparison.
Collection
[
|
...
]