adWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation Campaigns
Briefly

adWMG, a prominent game monetization platform, has partnered with Gadsme, a leader in non-intrusive in-game advertising for mobile games. This collaboration enables console game advertisers to access Gadsme's mobile ad inventory, promoting deeper player engagement. The partnership allows adWMG to enhance demand for Gadsme's ads by integrating console campaigns into mobile environments. Innovative formats, such as native 3D placements and audio ads, provide a seamless experience for users. This initiative aims to unlock new marketing channels for console game publishers and improve user acquisition while respecting player experience.
Gadsme's platform opens up a valuable opportunity for our console gaming partners to expand beyond their native ecosystems and engage players within the mobile gaming space.
The partnership allows adWMG to bring incremental demand to Gadsme's in-game advertising network by enabling console-focused advertisers to seamlessly activate campaigns within mobile gaming environments.
This collaboration highlights adWMG's continued commitment to helping console game publishers and brands unlock new performance marketing channels.
Gadsme's innovative in-game formats-ranging from native 3D placements to immersive audio ads-allow for brand integration that's natural, engaging, and respectful of the player experience.
Read at Exchangewire
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