fromExchangewire2 weeks agoGaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.comThe IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.
fromExchangewire2 months agoFrameplay & iion Form Strategic Partnership to Create Global In-Game Advertising PowerhouseFrameplay and iion partner to enhance global in-game advertising capabilities, offering brands and publishers unprecedented reach and engagement.
Marketing techfromExchangewire3 months agoadWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation CampaignsadWMG partners with Gadsme to enhance mobile in-game advertising for Xbox and PlayStation clients.
Marketing techfromThe Drum3 months agoAll to play for: how brands can win big with in-game advertisingIn-game advertising offers significant potential for brands, but many are hindered by misconceptions about the gaming audience and campaign complexities.