LG is advancing its smart TV technology by partnering with Zenapse to analyze viewer emotions and behaviors through AI. This technology aims to categorize viewers into specific market segments by observing what they watch and how they interact with their TVs. While this could lead to more tailored advertisements, concerns arise about privacy and monitoring, especially in personal spaces. Additionally, various AI-powered marketing technology updates were also announced, highlighting trends in influencing consumer engagement through innovative solutions.
Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how you react to it.
LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns.
At least it's for a good cause: Using you to make money for corporations. And hey, in return, you get ads tailored to your interests, and what could be better than that?
This product integrates chat, voice, images and video into a single AI-powered conversational experience for users.
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