""The new agentic AI tool is powered by Amazon's extensive retail insights which enable an in-depth understanding of the advertiser's brand and products, including what features make a product stand out," the company wrote in its press release. Amazon said the tool uses "customer shopper signals" to triangulate information from an advertiser's pages and website to come up with ad creative."
""Creative Studio's powerful new AI tool acts like a creative partner and strategist at your fingertips, helping advertisers of all sizes produce polished, professional-quality ads in just hours -- at no additional cost -- unlocking the same creative edge once reserved for the biggest brands," Amazon wrote in a press release. How it works Amazon is by far and away the world's largest e-commerce site, making it a vast repository of consumer data."
Amazon Ads introduced an agentic AI tool within Creative Studio that automates the end-to-end advertisement production process, from audience research and ideation to storyboarding and short video creation. The agent is accessible through a new chat feature and responds to natural-language prompts to perform creative and strategic tasks. The tool leverages Amazon's retail insights and customer shopper signals to understand brands and product features, triangulating data from advertiser pages and websites to generate ad creative. The agent targets smaller brands by offering rapid, polished ad production at no additional cost, democratizing high-quality ad capabilities.
Read at ZDNET
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