AMC Networks is collaborating with Runway AI to leverage artificial intelligence in its marketing and TV development processes. The initiative aims to assist creators with pre-visualizing unproduced shows and generating promotional stock images. This partnership reflects AMC's effort to adapt amid declining revenues and increased competition in the media industry. The company's recent revenue decline is noted amid evolving viewer habits, underscoring the urgency to innovate. This alliance mirrors similar moves by other media companies, including Lionsgate and Disney, to enhance their creative and operational processes using AI.
As we explore the transformative potential of AI across our business, we see powerful opportunities to enhance both how we market and how we create.
Our objective is always to use every tool at our disposal to help our creative partners fully realize the stories they want to tell.
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