Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buyingOutcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec SaysAMC Networks is refocusing its upfront presentations on content rather than ad technology.
AMC Networks Content Strategy Head Blake Callaway to Exit After 13 YearsBlake Callaway exits AMC Networks after 13 years, leaving a significant impact on brand strategy and content development.
AMC Networks Head of Content Strategy Blake Callaway to Exit (EXCLUSIVE)Blake Callaway will leave AMC Networks after 13 years, having significantly shaped its marketing and brand strategies.
Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec SaysAMC Networks is refocusing its upfront presentations on content rather than ad technology.
AMC Networks Content Strategy Head Blake Callaway to Exit After 13 YearsBlake Callaway exits AMC Networks after 13 years, leaving a significant impact on brand strategy and content development.
AMC Networks Head of Content Strategy Blake Callaway to Exit (EXCLUSIVE)Blake Callaway will leave AMC Networks after 13 years, having significantly shaped its marketing and brand strategies.
AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their SpendingAMC Networks introduces AMCN Outcomes, a groundbreaking ad-tech tool linking TV advertising with consumer buying decisions.