"Investing.com -- Applovin (NASDAQ:APP) shares fell 18% Monday afternoon following a Bloomberg report that the mobile advertising technology company is under investigation by the Securities and Exchange Commission regarding its data-collection practices. According to the report, which cited people familiar with the matter, the SEC has been examining allegations that Applovin violated platform partners' service agreements to deliver more targeted advertising to consumers."
"The investigation is reportedly being handled by SEC enforcement officials assigned to cyber and emerging technologies. The probe specifically focuses on whether the company improperly collected or used data in ways that contradicted agreements with its partners, potentially raising regulatory compliance concerns in an increasingly scrutinized digital advertising landscape."
Applovin is under investigation by the Securities and Exchange Commission for its data-collection practices. The SEC is examining allegations that Applovin violated platform partners' service agreements to deliver more targeted advertising to consumers. Enforcement officials assigned to cyber and emerging technologies are handling the probe. The investigation focuses on whether the company improperly collected or used data in ways that contradicted agreements with partners. The inquiry raises regulatory compliance concerns in the digital advertising landscape. Applovin's shares fell 18% amid investor concerns about potential regulatory challenges, reflecting the company's prominent role in app monetization and marketing.
Read at Yahoo Finance
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