Introduced in April 2021 with the release of iOS 14.5 and iPadOS 14.5, Apple's ATT framework requires that all apps on iPhone and iPad ask for the user's consent before tracking their activity across other apps. Apps that wish to track a user based on their device's unique advertising identifier can only do so if the user allows it when prompted.
Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side. This test was spotted by Anthony Higman last week, sorry for taking so much time to report on it, but he posted about it on X and wrote, "Your literally cramming ads into every other nook and cranny on Google Search."
Wanka Online Inc. has announced a capital increase in its joint venture, Suzhou Jinglan Cloud Technology Co., Ltd., with the introduction of a new investor, Suzhou Huanxiu Lake Xincheng Phase II Industrial Investment Fund. This capital increase, amounting to RMB60.0 million, aims to expand the joint venture's mobile advertising business and support its rapid growth. Despite the changes in shareholding structure, Wanka Online will maintain its controlling interest, ensuring continued consolidation of the joint venture's financial results into its own statements.
The Verizon Media-owned company commissioned Sparkler to conduct various studies across the UK, France and Germany in which they asked over 6,000 participants to determine the value of native ad formats via behavioural tests for a set number of brands. In the UK, 31% of people said the native ads they were shown across mobile and desktop devices drove purchase intent, for banner ads the figure was 27%.
the researchers found that the more a participant engaged with an NFL game they were watching on TV, the more likely they were to remember advertisements being shown to them on a mobile device. They also identified a few factors that made an advertisement more likely to stick with a distracted consumer, such as when the advertisement is shown, the similarity between the advertisement and the consumer's environment, and even the physical distance between the advertisement and the distraction, the NFL game in this case.
Lesi Group Limited announced its interim results for the first half of 2025, showing a significant increase in revenue by 127.3% compared to the previous year, despite a decrease in net profit by 62.6%. The company is focusing on enhancing its marketing services and expanding its capabilities in the mobile advertising market, aiming to strengthen its competitiveness and improve advertising campaign effectiveness amid a recovering macroeconomic environment.
The bright digital displays feature rotating advertisements that follow traffic patterns throughout the day, maximizing exposure to captive audiences stuck in their vehicles.
