In the competitive e-commerce sector, retailers must enhance their search and discovery experiences to meet evolving consumer expectations. A March 2025 study by Constructor shows that attractive search experiences can significantly impact revenue, indicating that shoppers who utilize on-site search contribute to 44% of the total revenue. Moreover, these shoppers convert at higher rates and demonstrate a clear intent to purchase. This study challenges the traditional focus on keyword relevance, arguing for a shift towards search attractiveness—tailoring results based on individual preferences is essential for maximizing engagement and conversions.
44% of ecommerce revenue originates from just 24% of shoppers - those who engage with a retailer's search bar. This statistic emphasizes the prominence of searchers in the online shopping landscape.
Constructor's study reveals that attractiveness is a more powerful driver of engagement and conversion than mere relevance in ecommerce search algorithms.
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