The article discusses recent antitrust court rulings impacting Big Tech, specifically Apple, Google, and Meta, highlighting their significance for Hollywood. A recent ruling indicates Apple violated orders regarding off-platform payments, pushing into antitrust territory. Google is now recognized as a monopolist in ad tech, and remedies are sought for its search monopolization. The DOJ lawsuit against Meta signifies a shift in how these companies are perceived in the competitive landscape. These developments are expected to reshape the entertainment industry by affecting mergers and acquisitions while drastically altering the digital advertising arena.
The Northern California U.S. District Court ruling that Apple violated the court's order for it to allow off-Apple payments was big - with significant implications for every studio and streamer, as I wrote last week.
Frankly, these cases will have a huge impact on tech and entertainment (which are so intertwined nowadays as to be inseparable) that seems much more substantial than, say, a random tweet by the President on tariffing movies.
These developments could have profound effects on the two companies that dominate digital access to consumers and advertising.
What a Meta breakup could mean for marketers desperate to escape the algorithm trap.
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